If you’ve uploaded a SAM audience you can use that as a seed audience to create a Lookalike Audience: ![]() Once you upload your file you’ll get additional audience insights, like the number of matched Snapchat users, and you can create Lookalike audiences from your data as well. You can edit or delete audiences at any time. ![]() If you’re unsure how to format your data, you can follow the instructions here or you can download an example file, as shown above. If you choose to create a SAM Audience, simply upload your file with customer info and add an audience name and description: SAM Audiences are like customer match in other channels, where audiences are built based on your customer list of emails or device IDs. Once you select this option, you’ll be taken to this screen where you can choose Snap Audience Match (SAM) Audiences, Lookalike Audiences or Saved Audiences: This platform offers some great custom audience options to help further advance and refine your audience targeting. You can access Custom Audiences from the top left-hand navigation menu in Ads Manager. You can find specs for Snap Ads here and specs for Filters here, as well as some creative tips here. Snap ads are delivered with stories, and availability varies based on the campaign objective you choose they come in the following forms: Top Snap Only, Long Form Video, Web View, Deep Link & App Install. There are two main ad choices: Snap Ads & Filters. After that, you’ll fill in your ad specs. They are based on users’ ‘online and real-world interests and behaviors.’ I cover the Custom Audience options more in-depth below.Īfter narrowing down your audience, you’ll choose the Status, Budget, Start & End dates and Bid & Goal. The Predefined audiences were created by Snapchat and third-party data sources, and they remind me of Google’s Custom Intent audiences. The Advanced Demographics field offers even more focused targeting based on users’ Education, Language, Income and Marital and Parental statuses.Īfter that, you’ll choose from multiple options in the Devices section as well as Audiences which are either Predefined or Custom Audiences: Once you choose your placements, you can select specific Geo and Demo targeting: First, you select your placement - either all of Snapchat or you can narrow your focus to categories or content more suitable for your target audience: Once you establish your campaign objective, name, status, run dates and budget you’re taken to the audience targeting section. Note that your spend caps must be at least $50. If you choose multiple ad sets and ads, you’ll first choose your campaign objective and additional details like the campaign name, budget, etc: ![]() To set up a campaign, choose the Create Ads option from the upper left-hand drop down menu:įrom there, you can choose to create just a single ad or multiple ad sets and ads: You can manage your accounts through the Ad Accounts option, access Billing & Payments through that option, or grant additional users access to the account(s) through the Members section. In the upper left-hand corner, you’ll find the drop-down menu with all of your account management options: You can also create multiple accounts under your one log in by choosing the New Ad Account button in the upper right-hand corner of the account settings page: Once you sign up for an account, you can access the account settings via the upper right-hand drop down menu: ![]() Secondly, even though Snapchat advertising has a lot of potential to help you drive leads from a younger audience, the conversion tracking pixel is currently in a Closed Beta and you have to submit a form to request participation. However, there are a couple key additional things you’ll want to consider before diving into this platform.įirst of all, since Snapchat is a mobile app, you’ll want to ensure your site and/or landing page offers a great mobile user experience to help get the most bang for your buck. Needless to say, if your product or service is particularly geared toward this younger age demographic, or you’re looking to grow your brand awareness among them, Snapchat could be a great platform for you to test. Although a sizeable percentage of Facebook and Instagram users also fall in this age range, Snapchat is dominated by it. Snapchat now boasts 187 million active daily users, and 70% of these users are under the age of 34. Since its launch, its popularity has grown immensely, particularly among Millenials and Gen Zers. In 2011, the social media landscape changed significantly with the launch of Snapchat, or as it was called then Picaboo.
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